Independent Film PR & Creative Strategy
I'm Avery — a former Hollywood publicist turned freelance PR strategist. I help independent filmmakers and creatives get the press, visibility, and recognition their projects deserve, without the cost and commitment of an agency retainer.
I've spent years doing PR for studios and streamers across theatrical releases, festival campaigns, and corporate communications. My agency experience spans campaigns for Netflix, HBO, A24, Prime Video, Universal, Paramount+, and more.
Now, I do the same work independently: press materials, media strategy, festival PR, and distribution support — with more flexibility, and without the agency price tag.
I also work with select businesses and corporate clients on press releases, announcement strategy, and brand messaging.
For most of my career, I worked on campaigns for major studios and streamers. It was exciting, fast-paced work, and I learned a ton.
But I'm also an independent creative myself, and I understand what it's like to make something you believe in without an entire machine behind you. I kept thinking about all the festival-bound films with real heart and vision, made by people who poured everything into their work — but who didn't have the budget or connections to get the press they deserved.
That's why I started freelancing. I bring the same strategy and instincts I used on studio titles — and make them accessible to independent filmmakers. Whether you're premiering at Sundance or submitting to your first festival, I'm here to help your work get seen.
Great press materials shouldn't be reserved for studio budgets. I make professional-grade PR accessible to independent creatives.
I spent years on major studio campaigns before going independent by choice. You get that same standard of work, applied to your project.
You know your project best. Pick the services you need and skip the rest — and get high-quality work delivered on time.
I work project-to-project. You rehire me because you want to, not because you're stuck in a contract.
Class of 2021
Graduated Cum Laude
Bachelor of Arts in Political Science
Minor in Film, Television and Digital Media
Whether you're gearing up for a festival premiere, looking for ongoing press support, or just want to chat about your project — I'd love to hear from you.
hello@averydella.com© 2026 ADPR. All rights reserved.